Part 1: Opening Paragraph of the Press Release
All guests who began their New Year’s journey at Shanghai Disney Resort on January 1, 2026, are now specially invited to return to the Fantasia Gardens before the Enchanted Storybook Castle on the evening of Sunday, February 15, 2026, at 9:00 PM sharp, for an exclusive “New Year’s Reunion by the Wishing Star Lake” moment. Crafted from light, music, and magic, this special event aims to create a complete ritual for this unique community—not only to collectively experience the awe of the “Illuminate! A Nighttime Celebration” but also to witness the renewed glow of the wishes made on the very first day of the year, now shining anew around the Lantern Festival. This gathering seeks to complete a narrative of hope and reunion within the dream-filled realm.
Part 2: Press Release Outline
1. Core Background and Origin
Topic: Explain why “January 1, 2026, guests” were chosen as the invitees and elaborate on the unique significance.
Key Content Points:
Background: Framing the act of visiting on New Year’s Day as symbolizing a “shared commencement of the year’s magical dreams.”
Origin: Explaining the resort’s desire to create an emotionally complete “full-circle” moment for this guest group with a shared starting point, transforming a single visit into a ritualistic annual narrative.
Relevance: Positioning this not merely as a reward, but as an effort to forge a new type of guest relationship based on shared memory.
2. Additional Event Details & Special Experiences
Topic: Describe the specific, unique aspects of the “Reunion” event that go beyond the regular nighttime spectacular.
Key Content Points:
Core Elements: Announcing specific contents of the “Wishing Star Special Moment” (e.g., a custom introductory light projection for the community, a special commemorative film segment incorporating faces or wishes of guests from New Year’s Day).
Exclusive Experiences: Mentioning on-site elements like a “Reunion Photo Opportunity” and the distribution of exclusive digital or physical commemorative items bearing date significance.
Experience Promise: Emphasizing the event’s exclusivity and emotional value, open only to this specific community.
3. Supporting Quotes
Topic: Inject emotional warmth and credibility through personal testimonials.
Key Content Points:
Resort Perspective: A quote from a Shanghai Disney Resort official (e.g., from Marketing or Guest Experience) expressing value for this special connection and blessings for the reunion.
Guest Perspective: A hypothetical quote from an invited “New Year’s Day guest” expressing surprise and anticipation, affirming the event’s meaning in an authentic tone.
4. Specific Logistics & Participation Information
Topic: Clearly explain “how to” for invitees, converting interest into action.
Key Content Points：
Identity Verification: Specifying that invited guests need to check and validate a专属e-invitation via the account, app, or email used for the January 1 ticket purchase.
Participation Process: Outlining the assembly time, designated entry channel, and location guidance for the exclusive viewing area on the event night.
Important Terms: Clarifying the rain-or-shine policy or weather alternatives, as well as necessary policies regarding accompanying guests.
5. Extended Significance & Social Relevance
Topic: Elevate the event’s conception to a broader socio-cultural level.
Key Content Points:
Briefly discuss the value of such “ritualistic reunions” in strengthening community belonging and building sustained emotional connections within modern, fast-paced, and fragmented lifestyles.
Position Disneyland as a place not only providing joy but also dedicated to creating lasting memories and emotional bonds.
6. Boilerplate & Contact Information
Topic: Provide standard background information and media contacts.
Key Content Points:
Standard descriptive text about Shanghai Disney Resort.
Media contact details.
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