I have chosen a promotional poster from the video game League of Legends.
First, in terms of design elements, the image uses a dark, cool-toned background dominated by greys, blacks, and blues, combined with high-contrast bright visual effects such as metallic reflections and glowing skill effects. This colour scheme intensifies a sense of tension, epic scale, and combat-driven atmosphere. In addition, the poster makes extensive use of sharp, irregular, and dynamic contours—visible in weapons, body movements, and energy trails—which suggest conflict, speed, and physical power.
Regarding figures and physicality, multiple hero characters are depicted with varying scales and postures. For example, larger figures symbolize oppression and raw strength, while smaller characters with aggressive stances represent speed, skill, and precision. At the same time, the strong contrast between light and shadow allows the characters to visually “emerge” from the background, emphasizing key figures and focal moments of action.
Second, in terms of relationships between elements, the characters are layered spatially, creating a clear sense of depth and making the image feel as though a large-scale battle is actively unfolding. The figures face one another with intersecting weapons, forming a clear structure of confrontation that suggests factional conflict and team-based combat. Meanwhile, the logo is positioned at the top center of the image, appearing stable and authoritative—like a banner above a battlefield—thereby reinforcing brand recognition.
Finally, in terms of overall design principles, the unified illustration style, lighting logic, and colour system ensure that the numerous characters still belong to a single, coherent world. Through brightness, posture, and movement, visual attention is directed toward the most intense areas of conflict. As a result, the image achieves a sense of “balance within chaos”: although many characters are present, the distribution of visual weight remains controlled and does not feel cluttered. I believe this aligns closely with the game’s core tone—combat-focused, epic, passionate, and chaotic.
I believe this promotional poster aims to present the game’s artistic style to its audience. First, it attracts viewers through detailed and refined character designs. Second, the intense atmosphere of battle conveyed by the image seeks to evoke strong emotional responses related to conflict and excitement. Ultimately, the poster also functions persuasively, encouraging viewers to choose a hero they identify with and join the game’s world of competitive combat.
